Murat Yatagan – wywiad po semKRK#23 BIG

I calculated branded traffic using Google Search Console. Go to the "Performance" report, then apply a "Query" filter to "Queries containing" your brand name (and any common variations or misspellings) to see the clicks and impressions for those branded searches.

I prioritized non-fiction books with the highest search volume (SV) and lowest keyword difficulty (KD) first, as these offer the quickest SEO wins for LLM-generated summaries. Follow this by targeting high SV/moderate KD, then high SV/high KD books, progressively leveraging built authority.

Blinkist operates by creating original content inspired by non-fiction books, navigating the complex landscape of intellectual property rights, and often collaborating directly with authors or publishers.

While user engagement varied page by page between LLM-generated summary pages and human-edited blinks, conversion rate to free trial of both page types were quite similar on aggregate.

$750 for a human-edited summary represents a full-service, highly curated, multi-stage production process designed to deliver a high-quality, legally compliant, audible, and value-packed blink that stands as a premium product. The $5 for an LLM-generated page summary, conversely, is just the raw cost of generating text, without the subsequent layers of human analysis, refinement, fact-checking, and overall quality assurance that Blinkist's core library demands.

Scaling as fast as possible while assuring the minimum viable quality of the designed page was the most critical part of this project. Focusing solely on scaling would have been a failure due to a lack of quality focus, where we filtered a big chunk of book titles with no regret and rewrote prompts until they delivered qualified output.

We kept track of LLM-generated pages’ indexing performance via GSC by using segmented Sitemap XML files. Over 80K pages were indexed.

Our gradual rollout involved four main iterations, on each we have executed both pre- and post-launch QA processes.

Blinkist launched Blinkist Pro about six months ago, and it summarises the content you upload, also providing it in an audible format.